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Follow TURFOn the verge of insanity: A Dallas Cowboys TollTag?
Show your Dallas Cowboys pride ... with a designer tolltag?
By Mike Drago/Editor
Dallas Morning News
Nov. 2, 2011
We have no idea why you'd want one of these. Then again, we understand how little we know about the world.
Your North Texas Tollway Authority is rolling out a designer tolltag. Yes, for only $22.99 you can own your very own Dallas Cowboys tolltag. Why drive around with a bland, beige tolltag on the dashboard when you could be flashing your team spirit for everyone to see in their rearview mirrors?
A release from NTTA says legendary receiver Drew Pearson will introduce "the newest star on the Cowboys roster" himself on Saturday, a day before he officially goes into the team's "Ring of Honor."
Pearson will sign autographs and "debut" the tolltag at the Galleria Dallas Cowboys Pro Shop from 3 p.m. to 5 p.m. on Saturday.
As for the tolltag, the release says it is "emblazoned with the Cowboys iconic star on a silver background -- the same look the five-time Super Bowl Champion Cowboys sport on their helmets on gameday." The NTTA website makes having one look like a laugh riot (cheerleader not included).
The release says only a limited number of tolltags have been manufactured. They don't say how many. "Once they're gone, they're gone," the release says. So, if you're of a mind, better hurry.
Here's the full release:
PLANO, Texas - Nov. 1, 2011 - Dallas Cowboys legend Drew Pearson is set to introduce the newest star on the Cowboys roster. On the eve of his long-awaited induction into the Dallas Cowboys "Ring of Honor," the original 88, one of the greatest receivers in Cowboys history, will sign autographs and debut the new limited-edition Dallas Cowboys TollTag at the Galleria Dallas Cowboys Pro Shop Saturday Nov. 5, from 3- 5 p.m.
The Dallas Cowboys TollTag is emblazoned with the Cowboys iconic star on a silver background - the same look the five-time Super Bowl Champion Cowboys sport on their helmets on gameday. Now Cowboys fans can display pride for their favorite team and pay the lowest toll rates available as they drive NTTA roadways.
The Dallas Cowboys TollTags will be available at select Dallas Cowboys Pro Shop locations, while they last, for $22.99 each to both new and existing NTTA customers. In addition to the Pro Shops, customers can also purchase the TollTags online at ShopCowboys.com A limited number of Dallas Cowboys TollTags have been created, once they're gone, they're gone.
When fans get their distinctive Dallas Cowboys TollTags, they must contact the NTTA Customer Service Center at (972) 818-NTTA (6882) to activate them. Representatives are available Monday through Friday 7:00 a.m. - 7:00 p.m. and Saturday 9:00 a.m. - 5:30 p.m.
Customers who already have a TollTag must remove it from their vehicle before installing the new Dallas Cowboys TollTag and must activate the new tag. Old TollTag stickers will be inoperable once removed. Do not attempt to install them on another vehicle.
Hard-case TollTags must be returned to the NTTA Customer Service Center at P.O. Box 260928,
Plano, TX 75026-0928.
About the NTTA
The North Texas Tollway Authority, a political subdivision of the state of Texas, is authorized to acquire, construct, maintain, repair and operate turnpike projects in the north Texas region. The nine-member governing board is comprised of Chairman Kenneth Barr; Vice Chairman Bill Moore; and Directors Kent Cagle, David Denison, Michael Nowels, George "Tex" Quesada, Bob Shepard, Victor Vandergriff and Jane Willard.
The NTTA serves Collin, Dallas, Denton and Tarrant counties and owns and operates the Dallas North Tollway, President George Bush Turnpike, Sam Rayburn Tollway, Addison Airport Toll Tunnel, Lewisville Lake Toll Bridge and the Mountain Creek Lake Bridge. The NTTA is able to raise capital for construction projects through the issuance of turnpike revenue bonds. NTTA toll projects are not a part of the state highway system and receive no direct tax funding. Tolls are collected to repay debt and to operate and maintain the roadways.
www.NTTA.org